Communicate keeping people in mind

Content Strategy, Offer Design, Humanistic Marketing. These are the main topics to be balanced when thinking about good business communication. Most important is the relationship between the company and its target world. The world is complex, peopled with many worlds. We no longer have targets, but more and more people grouped in tribes. Liquid galaxies, not homogeneous groups of people sharing the same values, cultures, believes, habits. New sensibility and greater care are the key for all communication activities within these worlds.