What do we mean by contents?


What do we mean by contents? Which professional activities are connected with this topic? Here is a short guide which helps us moving within this fluid universe with much more confidence. It is something you should read today because tomorrow it might be already obsolete.

Is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events.

Content strategy
This term was born at the end of the nineties and strictly referred to a web competence linked to user experience design. Nowadays Content Strategy is the job done to plan and to optimize the value and the impact of a content or rather a content system, making it more clear, trackable and available in different forms.

Content marketing
All kinds of marketing in which we appeal to the creation and sharing of relevant and value contents with the purpose of attracting groups of people and creating positive relationship for mutual benefit.

Content management
It refers to the whole of processes and technologies adopted to collect, manage and publish digital contents.

Content curation
The continuous activity of identification, organisation and sharing of best and more relevant contents on specific topics.

Content analysis
Social sciences methodology which studies human communication content of recorded sources such as books, web sites, paintings or laws.

Content design
It refers to the content planning activity aiming at optimizing contents with regard to the public they are thought and to the context in which they are to be used.

Content management system
It is the informative system shared to create, edit and publish content.

Content governance
It is the tactical realisation of the content strategy choices. The instruments used are work flows, editorial guide lines, editorial management schedules, editorial committees.

Content choreography
Design specialisation that aims at granting a correct hierarchy of contents on all web platforms where they are available.